Spark watches what your niche is talking about, then shapes the post and a matching image from a real trend rather than a blank cursor. Every piece lands in your approval queue, never on a channel.

You bring the half-written idea; Amplify tightens the copy without flattening your voice. It is an editor pass on demand, and you still sign off on every line before it ships.

Drafts move through a review workflow, so the approval step is visible, not a bottleneck in someone’s inbox. On multi-brand workspaces, each brand keeps its own queue.

After you publish, Listen tracks mentions and sentiment across your channels, so the loop closes with what your audience actually said, and the next Spark draft starts smarter.